Part 1.
One summer afternoon in Sydney, a group of friends set out to find vibrant button-up shirts for a social event. They explored op-shops and stores renowned for their colourful and eccentric clothing but came back empty-handed. The same struggle happened again while planning for a music event. Why was it so hard to find unique, fun, and colourful shirts?

Part 2.
One of those friends, Leon, a graphic designer, decided it was time to solve the problem. Inspired by Australian nature, culture, and a love for quirky, vintage vibes, he wondered: why not create button-up shirts that combined all of these elements? Shirts that stand out, tell a story, and can’t be found anywhere else.

And so, the journey began!

With no experience in fashion design or the apparel industry, every step required learning from scratch. Mistakes were plentiful, and sourcing and production stretched over a year... twice as long as planned. But in the end, the effort paid off, and the button-up shirts turned out even better than imagined!